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The 2026 National Dealer Outlook Survey

This is a 60-second, anonymous survey capturing how franchise dealerships are approaching AI, EVs, and operations in 2026.

Participants receive early access to the aggregated results to see how their dealership compares to peers. Responses are reported only in aggregate. No individual or dealership is ever identified.


Select all that apply. Most respondents select 1–2 options.


Which of these areas do you feel strongest about right now?

Which of these categories are you feeling best about this year?

Which of these areas are you most concerned about improving this year?

Used only to send your survey results

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Sparensky, LLC - New Market, MD

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