The 2026 National Dealer Outlook Survey is a 60-second, anonymous survey capturing how dealerships are really feeling this year. It is designed for all franchise dealership employees who influence operational, technology, or strategic decisions.

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Participants receive early access to the Sparensky 2026 Dealer Insights Report, highlighting real-world dealer sentiment around AI adoption, EV readiness, technology decisions, and operational priorities.

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The goal is simple: replace guessing with context and help dealers understand where they stand compared to the market.

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Your responses are fully confidential!

Results are reported only in aggregate. No individual dealership information is ever identified or shared with vendors or third parties.

 

As a thank-you for participating, you'll receive:
• A FREE advance copy of the completed 2026 Dealer Insights Report
• Entry to win a 90-minute Opportunity Review ($450 value)